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This site cheapeyeglasses.net states the following, "Free shipping on orders over 99." We noticed that the webpage stated " Save a lot buying eyeglasses online! Im a new customer." It also stated " Registering a new account is quick and easy. Enter your email address and password to login. Enter the Email associated with your account, then click Submit. Well email you a link to a page where you can easily create a new password. Premium frames, made in the USA." The header had discount glasses as the highest ranking keyword. It was followed by discount eyeglasses, cheap glasses, and cheap eyeglasses which isn't as ranked as highly as discount glasses. The next words the site used was prescription glasses. prescription eyeglasses was also included but will not be understood by search engines.